‘A couple of weeks ago my TiYK partner, Hannah, attended Red Magazine’s first networking event which bought together an impressive gathering of business women including Jo Malone, Sarah Curren of mywardrobe.com and Joanne Matthews of Ten Pilates. It was a lovely informal evening, with plenty of advice, inspiration and enthusiasm shared among a room full of women who have either taken the plunge or are planning to set up on their own.
'Part of the discussion that evening focused on the importance of developing a strong USP for your business, which got us thinking about what we look for when trying to distinguish one business from the next. The thing we kept coming back to in our ponderings was the importance of the story behind the business – the ‘about us’ page we always turn to first when scouring the web for lovely discoveries.
'It’s so true! When thinking about all of the brilliant, small independent businesses we have featured on TiYK since we launched – it is, without doubt, the people and the provenance that make these businesses unique and special.
'From small cafes selling talk-of-the-town homemade cakes to independents stocking locally hand-crafted pieces – what sets these enterprises apart is the fact that each and every one has been created with love and care by someone whose values and personality are clear to see and resonate throughout their business.
'And at risk of sounding somewhat cheesy now, sharing is exactly what TiYK is all about – the sharing of values, of knowledge, of locality and community. Whether it’s on behalf of independent businesses showcasing homegrown talents or local consumers passionate about provenance, we simply play a lovely part in encouraging and facilitating it.'
We couldn't agree more! At lasso the moon we know very well just how inspiring and exciting it is to come across fantastic individual designer/makers who are putting their heart and soul into what they do... and then be able to help that person's business grow.
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